For many of us commercials are seen as a very annoying disruption from our favorite TV shows. However, it’s hard to ignore that ads these days are getting better and better. More, if you’re a wildlife fan, then you really need to see this inspiring Shangri-La hotel chain commercial!
The ad is called “It’s in our nature,” and it sends a very powerful message about what taking care of strangers and kindness is all about. The story behind it is incredible as well. The short film starts with a man facing the extreme winter conditions while walking through wilderness. It’s getting dark soon and the man struggles to find a resting place. But his struggles are far from over and all the odds seem to be against him. He’s failing in his attempts to light some matches in order to get some warmth. And as that wasn’t head-aching already, a pack of wolves can be heard howling near him.
The man seems at the point of exhaustion and he apparently gave up. He just fells asleep in the snow. But just when you may think it’s all over and the hope is lost, something surprising happens, changing the narrative of the story altogether. The pack of wolves approach the exhausted man, one by one. But what happens next carries such a deep and powerful message, meant to create an emotional response from the viewers.
Instead of attacking the helpless man, the wolves are all snuggling around him to keep him warmth. When he opens his eyes, he realizes he’s surrounded by those wild creature he was so afraid of. But because of them, the man is now alive!